Social Marketing Campaign
An effective social marketing campaign must focus first, and continually, on the target customer. In the case of Pick a better snackTM, the campaign serves two customers - community coalitions that deliver the campaign, and the target audience for which the behavior of increasing consumptions of fruits and vegetables is intended. The primary audience for Pick a better snackTM is children with a secondary audience being their parents and caregivers.
Interested in using the campaign materials? Read these guidelines first.